Insights

"The Killer of Dreams" by Greg Alder

The Killer Of Dreams

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As kids we have grand dreams. We slay dragons. We save cities. We fly without wings. As kids, everything is possible. Nothing is impossible. Ask us what we want to be when we grow up and we answer ballerina or…

"TO SURVIVE, IGNORE YOUR CUSTOMERS" by Greg Alder

To survive, ignore your customers

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Am I kidding? Am I truly suggesting that you should ignore the people whose money puts food on your table? Well, yes. Not for ever. But for a while. Here’s the theory behind this seemingly suicidal strategy. Say you live…

"Why do we sleep?" by Greg Alder

Why do we sleep?

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A short while back, I asked this question on Quora. It’s a very simple question. Like a lot of simple questions, the answer is not so simple. There are a number of wonderful answers to my question, written by neuroscientists,…

"The road not taken" by Greg Alder

The road not taken

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Do you know this Robert Frost poem from 1915? Here are the messages I get from it: The first message I get is one of independence, a literal message about taking the road less travelled, doing things your own way,…