all the lives that do not fit - image for article by Greg Alder

All the lives that do not fit


Early in the 19th century, an Italian named Lorenzo ran a grocery store in Sunbury, Pennsylvania, a town of 700 people. He augmented the modest earnings from his shop by giving Italian lessons. In a town that size and at…

So long big data, thanks for coming - image for article by Greg Alder

So long, big data. Thanks for coming.


Big data is in the limelight. Big data is making some seriously big noise. But really, does big data deserve its star treatment? Information research company Gartner defines big data as “high volume, high velocity, and/or high variety information assets…

Pyramid selling - image for article by Greg Alder

Pyramid selling


We’re motivated by basic needs, such as companionship, shelter and self-esteem. We’re plagued by fears – of death, poverty, loneliness and public speaking. We’re more open to messages from those we like than those we don’t. We respond positively to…

The stranger you work for - image for article by Greg Alder

The stranger you work for


Answer this question honestly. Do you know your clients? Beyond their names, beyond their company titles? Beyond their partners’ names or their favourite restaurants or their sports teams? Bet you don’t. Bet you don’t know what motivates them, what drives…

Nothing is true - image for article by Greg Alder

Nothing is true


Friedrich Nietzsche once wrote, Nothing is true, everything is permitted. When I first read it, my instinct was to dismiss it. Surely some things are irrefutably true. I could think of dozens of statements of fact that are supported by…

What's your excuse - image for article by Greg Alder

What’s your excuse


At the age of 26, a prodigiously talented musician starts to lose his hearing. Devastating for anyone, this is especially depressing for someone whose life is spent writing and performing music. In one letter the musician writes that the ‘most…

The Time Thief - image for article by Greg Alder

The Time Thief


What grand plans have you made in your life? What big ideas have you had? Where are they now? Did you act on them? Did you implement them? A few of you will answer yes. Most of us won’t. There…

How limited is your vision - image for article by Greg Alder

How limited is your vision?


Here’s a test. I want you to look at this photo. What can you see? A bare attic? Timber paneling? A small window? Look out the window. What do you see? Sunlight, but no detail? Now imagine what might be…

If I want a clone I'll get a sheep - image for article by Greg Alder

If I want a clone, I’ll get a sheep


In 1988 Newsweek ran an article titled ‘Mimic your way to the top’. In it, they asked their readers to visualise the scene as the top executives of Microsoft met with co-founder and CEO Bill Gates. “Bill Gates is talking….