Insights

Mr Ed wins Melbourne Cup - image for article by Greg Alder

Mr Ed wins Melbourne Cup!

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It’s 1965. You’re 5 years old. You’re watching your favourite TV show, Mr Ed. You know that Mr Ed is a horse because your parents told you he is. Horses look like really intelligent animals. They talk. They read. They…

We are young - image for article by Greg Alder

We are young

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Don’t talk to me about growing old. Don’t talk to me about aches you never used to have. Don’t talk to me about noises your body now makes when you move. Don’t talk to me about the pills you’re on…

all the lives that do not fit - image for article by Greg Alder

All the lives that do not fit

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Early in the 19th century, an Italian named Lorenzo ran a grocery store in Sunbury, Pennsylvania, a town of 700 people. He augmented the modest earnings from his shop by giving Italian lessons. In a town that size and at…

So long big data, thanks for coming - image for article by Greg Alder

So long, big data. Thanks for coming.

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Big data is in the limelight. Big data is making some seriously big noise. But really, does big data deserve its star treatment? Information research company Gartner defines big data as “high volume, high velocity, and/or high variety information assets…

Pyramid selling - image for article by Greg Alder

Pyramid selling

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We’re motivated by basic needs, such as companionship, shelter and self-esteem. We’re plagued by fears – of death, poverty, loneliness and public speaking. We’re more open to messages from those we like than those we don’t. We respond positively to…

The stranger you work for - image for article by Greg Alder

The stranger you work for

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Answer this question honestly. Do you know your clients? Beyond their names, beyond their company titles? Beyond their partners’ names or their favourite restaurants or their sports teams? Bet you don’t. Bet you don’t know what motivates them, what drives…

Nothing is true - image for article by Greg Alder

Nothing is true

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Friedrich Nietzsche once wrote, Nothing is true, everything is permitted. When I first read it, my instinct was to dismiss it. Surely some things are irrefutably true. I could think of dozens of statements of fact that are supported by…

What's your excuse - image for article by Greg Alder

What’s your excuse

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At the age of 26, a prodigiously talented musician starts to lose his hearing. Devastating for anyone, this is especially depressing for someone whose life is spent writing and performing music. In one letter the musician writes that the ‘most…

Battling Phobias in the 5th dimension - image for article by Greg Alder

Battling phobias in the 5th dimension

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Photo by Rolands Lakis There is a fifth dimension, beyond that which is known to man. It is a dimension as vast as space and as timeless as infinity. It is the middle ground between light and shadow, between science…

The Time Thief - image for article by Greg Alder

The Time Thief

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What grand plans have you made in your life? What big ideas have you had? Where are they now? Did you act on them? Did you implement them? A few of you will answer yes. Most of us won’t. There…