Without insight, life is fact
by5 facts about insights that explain why they are so much more useful to marketers and interesting to audiences than facts can ever be.
Insights
Do you have the D factor?
byBefore you answer the question, you’ll likely want to know what it is. First up, I can tell you that the D factor isn’t as sexy as the X factor (although sex is sometimes involved). Second, the D factor can…
Where the soul resides
by“Alright, children, I’d like you to point to your brain.” The kids point to their heads. “Very good. Now point to your knee.” The kids point to their knees. “OK. Now point to your heart.” The children point to their…
Women, fire & dangerous things
byAre women dangerous? Is fire feminine? The Dyirbal tribe in the north of Australia has a category of seemingly random things. This category is called balan in their language. It includes women, fire and dangerous things. The tribe’s balan category…
A long time to become young
byAt 5, you told people you were 5 and a quarter. You couldn’t wait to be 6. At 9, you couldn’t wait to get into double figures. As a boy, you couldn’t wait to start wearing long pants to school….
The tree not there
byThe next time you stub your toe on a chair leg or crack your shin on a coffee table, I want you to consider something. Could you have avoided the pain if you’d closed your eyes? Think I’m being ridiculous?…
Finding your path
byHow many jobs have you had so far? Whilst you count them, let me tell you about my maternal grandfather and my father. I have a gold watch that was my grandfather’s. It was given to him when he retired…
Is this the year?
bySo, here’s the problem with new year resolutions. They lack resolve. Or rather, we do. Each January 1, we make a vague promise to ourselves. We know we’ve never kept any of these promises from new years past. In fact,…
Why stop at why?
byWhy? is a great question. Kids ask why all the time. They ask because they don’t know why. Why is that lady fat? They don’t know if she’s fat because she’s pregnant. They don’t know what pregnancy is. They’ll learn…
A mind of its own
byEver woken from a great dream and wished you could return to it, but couldn’t? Ever woken from a bad dream and hoped you’d seen the last of it, but you hadn’t? The way your mind refuses to think what…