Eye of the beholder - image for article by Greg Alder

Eye of the beholder


I was gazing at a bottle of whisky recently (as is my wont). It’s a favourite whisky from a favourite distiller. It sells in the USA for about US$95 a bottle. I love the whisky, but I hate the label….

How to build a committee - image for article by Greg Alder

How to build a committee


A committee is a rugby team designed by a committee. Here’s how a committee would go about selecting their team. The props are an easy pick. Kent Gerber and Tim Smith were the fattest kids in their year in school. Kent…

How to trash your brand - Greg Alder

How to trash your brand


I’m going to tell you a story. See how far you get into the story before you can see what’s wrong with it. A woman walks into a butchery in an Australian suburb. (No, she’s not a vegan.) She buys…

How much genius is enough


What was the cleverest thing about the original iPod? Was it the technology? It was certainly smart. Until the iPod, portable personal music players came in the form of the Sony Discman. Before that, it was the Walkman. The iPod…

Alessi Philippe Starck Hot Bertaa kettle

Everyday Remarkable


What is the connection between a squid and a citrus juicer? A pot plant and a toilet brush? A parrot and a corkscrew? A Viking helmet and a kettle? There’s no obvious connection between any of these things. At least…

Station To Station is a concept that will work across continents and across national boundaries.

The music train


Back in the 30s and 40s, the great jazz big bands – Basie, Ellington, Miller, Dorsey, Goodman – crisscrossed the USA by train between performances. Now artist Doug Aitken has taken the concept of the travelling band, but turned the…