The hardest thing you'll do today - image for article by Greg Alder

The hardest thing you’ll do today


Raymond Chandler had a rule for writing. He set aside 4 hours every day. He didn’t force himself to spend those 4 hours writing. But he wouldn’t allow himself to do anything else. Doing nothing is the hardest thing to…

Dying without knowing - image for article by Greg Alder

Dying without knowing


Could you have been one of the world’s most celebrated violinists, dazzling audiences in the greatest concert halls – Vienna’s Musikverein, New York’s Carnegie Hall or Boston Symphony Hall? Could you have become a venerated surgeon & medical researcher, invited…

Immoral thoughts make your smarter - image for article by Greg Alder

Immoral thoughts make you smarter


When was the last time you had an immoral thought? Be honest. When did you last do something illegal? (And don’t tell me you never have!) When were you last castigated for daring to dream impossible dreams? OK, so I’m…

The Birth of clouds - article by Greg Alder

The birth of clouds


Have you witnessed the birth of clouds? I haven’t. They just seem to arrive fully formed. One moment the sky is clear. The next time you look, there are clouds in it, drifting in from the west, south, east or…

Becoming an artist - article by Greg Alder

Unbecoming an artist


A few years ago psychologists walked into classrooms of 6-year-olds around America. They asked the children in each classroom to raise their hands if they thought they were creative – if they believed they were good at drawing and singing…

Albert Einstein



Albert Einstein is credited with saying “If you can’t explain it simply, you don’t know it well enough”. This suggests he advocated that every idea be reduced to its core concept and expressed in a way that a layman could…

A light bulb can you a genius - image for article by Greg Alder

A light bulb can make you a genius


I can make you smarter. My technique is laughably simple. It involves a light bulb. I turn it on. That’s it. That’s the technique. Before you laugh, I’ll tell you that psychologists can vouch for the effectiveness of the method….

Welcome to the idea age - Article by Greg Alder

Here comes the idea age


A seismic shift is taking place. No. Seismic is the wrong word. Seismic suggests violence. This change is subtle. At least, it started subtly. Born as a barely perceptible ripple, it has been building in time’s ocean, initially unnoticed and…

"Are we there yet?" by Greg Alder

Are we there yet?


“We need some ideas and we need them today.” Ever been in this position? It can be scary. It’s hard enough to come up with ideas, without the added pressure of a deadline. Sometimes it’s even worse. “We need some…

"You've got to get out more" by Greg Alder

You need to get out more


On average, when you’re in your office you get interrupted every three minutes. I’ve just interrupted you now. The more responsibility you have in your organisation, the more interruptions you get. Research from the School of Information and Computer Sciences…