Communication

Too many adjectives - image for article by Greg Alder

Too many adjectives

by

A new apartment building boasts ‘quality Miele appliances’. I guess that’s to differentiate them from the other sort of Miele appliances. A news headline announces, ‘Astronomers set to make groundbreaking black hole announcement’. Is groundbreaking physically possible in a black…

Excellence in non-communication - image for article by Greg Alder

Excellence in non-communication

by

Bill, the CEO of AcmeCom, receives an email from a trusted consultant. Jill, the consultant, has been guiding the company’s communications for several years. It hasn’t been easy. Being independent, she feels she has insights that those inside the business…

Please fondle my nether regions - image for article by Greg Alder

Please fondle my nether regions

by

What do you do when a client accuses you of not listening? Well, one response that’s sure to get your client’s full attention is to ask him to fondle your nether regions. I’m being serious here. I’ll explain. At first,…

The Lost Art Of Storytelling

The lost art of storytelling

by

How does a small retailer fight supermarket monopolies and giant online stores? Supermarkets, department stores and major chains seem to have a few massive advantages over smaller retailers. Economy of scale is one. Purchasing power is another. Distribution is a…