Branding

Next time you’re walking down a busy city street, I want you to do a little experiment. Let’s say that every pace you take, you pass a person….

It’s every brand owner’s dream to have his or her brand verbified. That’s the sure sign of popular acceptance and category dominance. Dyson products are admired and popular. Nevertheless, people…

Every street, every town, every country has 2 kinds of people. Those who want progress and those who don’t. The progressives reckon the antiprogressives cripple economic development. The…

I will start by telling you what Clachan a Choin means. The dog’s bollocks. It’s Gaelic. Now that you know that the post’s title means dog’s bollocks, you…

The host places a rack of test tubes in front of each participant in the experiment. In each test tube is whisky. The participants are instructed to add…

In the town of Hope there is the usual mix of small businesses – butchers, bakers, real estate agents, fashion boutiques, cafés, motels, accountants and dentists. Every one…

This is a story of two business principals, one principled, the other not. The story starts with Rachel. Rachel owns a consultancy. A short time ago, Rachel was…

Bed and breakfast. Could you spell that, please? B-e-d-a-n-d-b-r-e-a-k-f-a-s-t. B-e-b? No. B-e-d. D for Duck. Bed. D-e-d? No! BED and breakfast! This exchange is from a recent call…

NAB is a large Australian bank. The bank’s communications tag line for the past few years has been “More give, less take”. That’s a lofty ideal to live…

Power brands can do things ordinary brands can’t do. They have power that goes beyond mere money. Here are the 8 most valuable powers of the world’s most…