Be the prize - image for article by Greg Alder

Be the prize

Back in my advertising days, there were certain clients that were considered prize accounts. Every agency wanted their business. Agencies would do whatever they needed to win them….

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Verbs have the best life, sometimes

It’s every brand owner’s dream to have his or her brand verbified. That’s the sure sign of popular acceptance and category dominance. Dyson products are admired and popular. Nevertheless, people…

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Both sides happy - image for article by Greg Alder

Both sides happy

Every street, every town, every country has 2 kinds of people. Those who want progress and those who don’t. The progressives reckon the antiprogressives cripple economic development. The…

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Clachan a choin - image for article by Greg Alder

Clachan a Choin

I will start by telling you what Clachan a Choin means. The dog’s bollocks. It’s Gaelic. Now that you know that the post’s title means dog’s bollocks, you…

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the whisky experiment - image for article by Greg Alder

The Whisky Experiment

The host places a rack of test tubes in front of each participant in the experiment. In each test tube is whisky. The participants are instructed to add…

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The elephant called exit - image for article by Greg Alder

The elephant called Exit

In the town of Hope there is the usual mix of small businesses – butchers, bakers, real estate agents, fashion boutiques, cafés, motels, accountants and dentists. Every one…

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Principled Principals - image for article by Greg Alder

Principled Principals

This is a story of two business principals, one principled, the other not. The story starts with Rachel. Rachel owns a consultancy. A short time ago, Rachel was…

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All fall down - image for article by Greg Alder

All fall down

NAB is a large Australian bank. The bank’s communications tag line for the past few years has been “More give, less take”. That’s a lofty ideal to live…

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