Is this how it ends - image for article by Greg Alder

Is this how it ends?

Imagine you’re a woman. (If you’re a woman, please disregard this preliminary step.) We’ll call you Rachel. (If Rachel’s your real name, then here’s something else you needn’t imagine.) Five years ago, you married your high school sweetheart. Last year…

Comfortably numb - image for article by Greg Alder

Comfortably Numb

What is it about comfort that has most of us addicted? We want a comfortable bed to sleep in and a comfortable chair to sit on. We want to wear comfortable shoes. Some of us want a comfortable bra. In…

Your chaotic brain - image for article by Greg Alder

Your chaotic brain

Have you heard the phrase, “She has a mind like a steel trap”? If not, it’s a compliment. It describes someone with the ability to grasp complex ideas quickly. There are two ways to grasp complex and unfamiliar ideas quickly….

Thank you for thinking

Thank you for thinking

In most jobs, you’re not paid to think. Yours might be an exception. It’s not just jobs. Throughout our lives, thinking has rarely been encouraged or rewarded. From a young age, what was rewarded was obedience. Eat your food. Stop…

Bend me, shape me - image for article by Greg Alder

Bend me, shape me

I want to take you back to 1951. I want you to imagine you’re a student at Swarthmore College, Pennsylvania. You have been invited to participate in a study about perception. You and 7 other students are shown 2 cards….

unruly behaviour - image for article by Greg Alder

Unruly Behaviour

In what has become a famous speech1, Neil Gaiman addressed the University of the Arts class of 2012. He had this piece of advice for students: “When you start out on a career in the arts you have no idea…

Invisible Failures

Invisible Failures

The average entrepreneur believes that her new venture has a 60% chance of success. Four out of five entrepreneurs set their odds of success at better than 70%. A third of all entrepreneurs reckon they have 0% chance of failing….

Say, do - image for article by Greg Alder

Say, do

What we say and what we do aren’t always the same. Sometimes our words mask an underlying, unexpressed discomfort. We say we don’t like something, when the truth is that we don’t understand it – but can’t admit it. Many…

Tick Tock you're dead - image for article by Greg Alder

Tick Tock, You’re Dead

Next time you’re walking down a busy city street, I want you to do a little experiment. Let’s say that every pace you take, you pass a person. If it’s 100 paces to the end of the block, you have…

The expertise illusion - image for article by Greg Alder

The Expertise Illusion

It’s an unusually mild December day in New York. In the downtown office of Fortune Wealth, the air crackles with anticipation. It’s the day of the company’s party. It’s the day the bonuses are handed out. It’s also the day…