WHERE THE SOUL RESIDES

Where the soul resides

“Alright, children, I’d like you to point to your brain.” The kids point to their heads. “Very good. Now point to your knee.” The kids point to their knees. “OK. Now point to your heart.” The children point to their…

Hyperactive groupie meet anxious loner

First, some facts. 70% of us work in open plan offices. However, 60% of us say we’re more creative in private environments. But then, once we’re in these quiet places, 30% of us choose to collaborate. Confused? Here’s more. Open…

Together we create - image for article by Greg Alder

Buy the idea, be the idea

“Give a man a fish, and you feed him for a day. Teach a man to fish and you feed him for a lifetime.” You’ve no doubt heard the saying. There’s a lot of wisdom in it. Nobody wants to…

Excellence in non-communication - image for article by Greg Alder

Excellence in non-communication

Bill, the CEO of AcmeCom, receives an email from a trusted consultant. Jill, the consultant, has been guiding the company’s communications for several years. It hasn’t been easy. Being independent, she feels she has insights that those inside the business…

if women ruled - image for article by Greg Alder

If women ruled

There’s a lot of talk about the damage mankind has done to earth. But really, for ‘mankind’ we should read ‘man’. It’s the male of our species that’s done the bulk of the damage. This got me thinking. Can men…

Who let the cat in? - image for article by Greg Alder

Who let the cat in?

Could the hotel industry have created Airbnb? Could Macy’s have created Amazon? Could Penguin have created the Kindle? Could the taxi industry have created Uber? Could IBM have created the Apple 1 desktop computer? Could Britannica have created Wikipedia? Could…

Agile, the goat - image for article by Greg Alder

Agile, the goat

“Mr da Vinci, the consultants are here.” She ushers the four consultants into the office. “Good morning, ladies and gentlemen. Please, have a seat. No. Please have four seats. I think that will be more comfortable for you. So, how…

CAN DO, MEET HAVE DONE - image for article by Greg Alder

Can Do, meet Have Done

I was on the phone for an hour and a half. I was in no hurry. I was chatting with – or rather, listening to – a fascinating man in Adelaide. Philip spoke about a lot of things, mostly cutting-edge…

Women, fire and dangerous things - image for article by Greg Alder

Women, fire & dangerous things

Are women dangerous? Is fire feminine? The Dyirbal tribe in the north of Australia has a category of seemingly random things. This category is called balan in their language. It includes women, fire and dangerous things. The tribe’s balan category…

Be the prize - image for article by Greg Alder

Be the prize

Back in my advertising days, there were certain clients that were considered prize accounts. Every agency wanted their business. Agencies would do whatever they needed to win them. That usually meant cutting commissions, reducing fees and throwing in freebies. One…