Death by Flattery - by Greg Alder

Death by flattery

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Look up Flattery in a dictionary of quotations and you’ll find dozens of entries. Almost as many as for Life or Death, Marriage or Money. These quotes come from all ages of human existence, all corners of the globe and…

Six secrets of unsuccessful people - article by Greg Alder

Six secrets of unsuccessful people

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What are the secrets to failure? I asked myself this question, wondering if there are certain characteristics that cause some to fail. I reckon I have identified the key behaviours of unsuccessful people. They are: 1.  They lack self-belief Pablo…

Tony Abbott

Tony isn’t a Dick

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“Be true to your word, don’t take us for granted, respect our needs and desires, and deliver on promises.” According to Readers Digest’s Trusted Brand Survey 2014, this is the message to Australian brands from the 3,000 Aussies who voted….

The Value Paradox - by Greg Alder

The Value Paradox

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Value. It’s a wonderful thing. We all like to receive value. We like getting bonuses and discounts. We like receiving more than we paid for and paying less than we anticipated. Most of us in business like to give value….

Are you dead? Article by Greg Alder

Are you dead?

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If you’re reading this, your heart’s still beating. Blood still courses through your arteries. It’s safe to say you’re alive. Or is it? Is it possible to be living but also dead? To illustrate my point, I’ll first tell you…

How to trash your brand - Greg Alder

How to trash your brand

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I’m going to tell you a story. See how far you get into the story before you can see what’s wrong with it. A woman walks into a butchery in an Australian suburb. (No, she’s not a vegan.) She buys…

How much genius is enough

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What was the cleverest thing about the original iPod? Was it the technology? It was certainly smart. Until the iPod, portable personal music players came in the form of the Sony Discman. Before that, it was the Walkman. The iPod…

'I have a shopping list' by Greg Alder

“I have a shopping list”

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When Dr Martin Luther King dreamt, he dreamt big. He dreamt of something that would have seemed ludicrously optimistic in the segregated south of 1963. It was a time of injustice, corruption, violence and simmering racism. Even if uttered today,…

Whats your price - Article by Greg Alder

What’s your price?

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Imagine a gorgeous sunny day. You’re in the park with your daughter. A man approaches. He smiles. First at her and then at you. “How much for the little girl?” he asks. What’s your price? He makes an offer. “I…

'How to let go', by Greg Alder

Letting go

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Life doesn’t always go according to plan. Sometimes a thousand-tonne catastrophe comes thundering out of nowhere to spin us around, disorient us, flatten us. What happens next is largely dependent on the answer to one question: was the catastrophe natural…