The accountant who could'nt count

The accountant who couldn’t count

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You think a client appointed you because she respects the university you attended, the professional awards you’ve won or the decades of experience you have? Think again. As impressive as these might be, they only played a peripheral role in…

Death by Flattery - by Greg Alder

Death by flattery

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Look up Flattery in a dictionary of quotations and you’ll find dozens of entries. Almost as many as for Life or Death, Marriage or Money. These quotes come from all ages of human existence, all corners of the globe and…

Six secrets of unsuccessful people - article by Greg Alder

Six secrets of unsuccessful people

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What are the secrets to failure? I asked myself this question, wondering if there are certain characteristics that cause some to fail. I reckon I have identified the key behaviours of unsuccessful people. They are: 1.  They lack self-belief Pablo…

Tony Abbott

Tony isn’t a Dick

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“Be true to your word, don’t take us for granted, respect our needs and desires, and deliver on promises.” According to Readers Digest’s Trusted Brand Survey 2014, this is the message to Australian brands from the 3,000 Aussies who voted….

The Value Paradox - by Greg Alder

The Value Paradox

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Value. It’s a wonderful thing. We all like to receive value. We like getting bonuses and discounts. We like receiving more than we paid for and paying less than we anticipated. Most of us in business like to give value….

Are you dead? Article by Greg Alder

Are you dead?

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If you’re reading this, your heart’s still beating. Blood still courses through your arteries. It’s safe to say you’re alive. Or is it? Is it possible to be living but also dead? To illustrate my point, I’ll first tell you…

How to trash your brand - Greg Alder

How to trash your brand

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I’m going to tell you a story. See how far you get into the story before you can see what’s wrong with it. A woman walks into a butchery in an Australian suburb. (No, she’s not a vegan.) She buys…

How much genius is enough

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What was the cleverest thing about the original iPod? Was it the technology? It was certainly smart. Until the iPod, portable personal music players came in the form of the Sony Discman. Before that, it was the Walkman. The iPod…