Imagine it’s 1485. You’re recruiting an artist to paint a mural of the last supper on a monastery wall. A man turns up hoping to get the job. He hands you his business card. It reads Leonardo da Vinci, inventor….
I was gazing at a bottle of whisky recently (as is my wont). It’s a favourite whisky from a favourite distiller. It sells in the USA for about US$95 a bottle. I love the whisky, but I hate the label….